Intent and campaign
We define the goal, audience, relevant searches and budget. Ads and targeting are organised around a specific need.
Digital advertising
Every click costs.
Make it count.
Google Ads campaigns connected to a clear offer, a landing page and useful measurement. I approach acquisition from your business goals, with advertising spend and management kept separate.
Let’s discuss your campaignIt starts with your offer.
Before the ad.
A campaign needs more than visits: a clear audience, an offer and a next step after the click. I review that journey before any advertising spend and propose a scope you can assess.
What we can work on
Landing page
The ad’s message must continue on the website. We review content, calls to action and friction. A new landing page or website changes are specified in the proposal when needed.
Measurement and adjustments
We agree which enquiries or actions to measure, review searches and outcomes and adjust the campaign. Cost per click means more when we understand what happens afterwards.
- 01
Agree
Offer, goals and budget.
- 02
Prepare
Campaign, destination and measurement.
- 03
Launch
Publication and checks.
- 04
Review
Results, adjustments and future spend.
After the click, the relationship continues.
When a project needs it, email marketing can support acquisition and customer relationships: follow-up messages, newsletters or automation using an authorised contact list. It is considered within the strategy and an agreed scope, rather than as a separate service or a default part of every campaign.
Advertising spend and management are separate.
The advertising budget is separate from preparation and management work. Before starting, we define what is included, any additional development needed and how performance will be reviewed. Sales or enquiry volumes are not guaranteed.
Before we begin
What budget do I need for Google Ads?
It depends on the market, goal and competition. We review feasibility before recommending a spend. The advertising budget and management fees are separate items.
Can every ad link to my homepage?
Only if it answers the ad’s intent well. Many campaigns need a more specific page to explain the offer and make contacting you easier; we assess the journey.
Do SEO and advertising do the same thing?
They complement each other but work differently. Advertising buys visibility while you invest; SEO develops organic visibility. Priorities depend on your goal and starting point.